Showing posts with label Organizing Work. Show all posts
Showing posts with label Organizing Work. Show all posts

Tuesday, 10 October 2017

Content Ideas for Social Media

Digital media is an ever-growing source of entertainment, news, updates, shopping and social interaction. Now, customers are more than ever influenced by not only your ads but what the media, friends, and peers are saying about your company and brand. Now consumers have access to information through digital media on the go, anywhere and anytime. Digital media is a strong marketing tool and your customers will know not only what you tell them about your products but more importantly the comments which anyone can post. 

Today, it is more important than ever before, to offer best products and services to your customers so they have nothing but a pleasant experience to share. Customers today also dictate what quality, price and time they need and you must cater to their customized needs and preferences to stay on top of your business and competition. Whether you’re launching a new product or location or bringing in new business clients, social media campaigns work wonderfully with pivotal moments in a company’s life. Anytime you need to generate goals or generate buzz, social media is the foundation of your success in today’s world. 

The trend of entrepreneurship and business has risen more than ever today. We have seen an increased growth in freelancers today. Every third person we meet these days is into one business or another. Due to my work, I was fortunate enough to participate in National Freelancers Convention and Herself Women's Convention this year which took place in Lahore. I got to converse with a number of entrepreneurs/freelancers who are really successful today.

Thursday, 14 September 2017

Digital Marketing Overview for Professionals

In this post, we will be briefly touching upon different aspects of digital marketing: Website, Company Profile & Portfolio, Social Media Marketing, Blog, Email and Mobile phone marketing. 

1. Website
A company website is the main reflection of a company and that is where a strong brand image builds. We must endeavor to make an excellent quality website with no errors nor misrepresentation of facts. We must focus on making our website very attractive and as close to the truth as possible. We must keep the following in mind:
  • Theme consistency with company logo, slogan and brand image.
  • Concise home page with all useful links prominently displayed.
  • Update the website consistently especially whenever new events or news take place.
  • Pay special attention to users comments and feedback. Consider changing, adding and removing tabs whenever issues arise or where ever appropriate.

Social media pages are never enough for a professional business. You must have a good website in place. It doesn't cost much (I pay Rs. 1200 a year) but your reputation depends heavily on whether or not you have a website with a great user experience. 
  • Buy Domain (  on your URL gives a very unprofessional image).
  • Work on layout (WordPress good option. It will save you lots of money too)
  • Connect your platforms. (Social Media links on website, Link to website on SM)
  • Search Engine Optimization (SEO) Learn about it on Google once your website is up 
2. Company Profile & Portfolio
It is very important for every company to have a well-structured and organized downloadable profile. This should cover its company introduction, history, products and services portfolio, clients, timeline etc. This profile can be emailed to clients & prospects, downloaded from company website, or its hard-copy can be distributed to potential clients and on events. A company portfolio is a pdf file which is downloadable on company website. Here is a sample company profile of a top IT company. Small businesses should consider a professional flyer with all company/product details on it as follows.

3. Social Media Strategy
You must define your social media strategy as there are too many platforms and you must choose them wisely. According to, the world’s top five social media platforms in August 2016, as determined by number of unique monthly users are as under:
  1. Facebook – 1,100,000,000
  2. YouTube – 1,000,000,000
  3. Twitter – 310,000,000
  4. LinkedIn – 255,000,000
  5. Pinterest – 250,000,000
Following platforms in my opinion are definitely worth considering seriously for your company:
  • Facebook page
  • Instagram page 
  • InstaStories for daily updates so people can connect with you
  • Linkedin company page
  • Twitter page for status updates
  • YouTube channel
  • Whatsapp
  • Skype
Facebook page
Facebook has been the undisputed king of social media for over a decade now. Twitter threatened to take its place some years ago but it quickly took back its place on top. The reason is that it is a flexible medium and has fewer limitations.

  • Good quality profile picture
  • Great resolution cover photo that also describes who you are and what you do
  • Set target audience demographics and interests in settings
  • Graphic designing
Instagram page

Instagram has been a very popular social media application for the last 6 years or so. It provides instant photo and video editing tools and sharing facility to other social media apps like Facebook and Twitter. It is known for its dynamic and impactful images. Here are some tips for Instagram advertising:

  • Give a lot of attention to your Bio. In less words, define your business fully 
  • Give your website link in bio. Whenever you add a new post, make sure you give its address in bio and write 'Link in profile' with that post
  • Only good quality edited pictures are meant for Instagram. No place for blurry images

Increasing audience strategies

  • Follow accounts of your potential customers, so they follow you too
  • Message competitors and suggest collaboration ideas 
  • Leave meaningful comments on competitors posts to attract followers
  • Raise awareness
  • Focus on quality content
  • Giveaways
  • Free trips/gifts
  • Client testimonials
Follow benchmark pages on

  • Instagram
  • Facebook
  • Linkedin
4. Blog

Blog is the voice of a company. Blogs are becoming increasingly important these days. That’s how a company builds awareness on market trends, and gains insight on related industries.

  • Ideally a blog post should have between 500-700 words
  • Content Strategy
  • Marketing strategy
  • Editorial calendar
  • Use headings, bullet points, pictures
  • Less text
  • Visual stimulation

5. Email Marketing
Email marketing is mostly used for clients who are not yet ready to buy or those who have asked for our company links. Company profile/portfolio in PDF format is attached with emails and sent to leads. We need to invest some time and start preparing email templates which will be sent to different types of prospects.

6. Mobile phone (SMS & Whatsapp Messages) Marketing 
Mobile marketing is when we make direct cold calls to our potential customers or send SMS, MMS to them. SMS reminders for upcoming events is a good idea. A day before big events, SMS is sent to participants as a reminder. It can also be used to inform them that an email has been sent to them and they may check it. A lot of businesses these days abuse this form of marketing. If a customer has not given his/her phone number then we shouldn't get their details from somewhere else and bombard them with SMS marketing messages. Only interested customers should be sent SMS/Whatsapp messages. 

I know this post was really basic but let me know if it helped. All the best. 

Wednesday, 9 August 2017

Say No to Late Sittings at Work

This is something I feel very strongly about. I have been working in the corporate world for over ten years now. Mostly it runs on a 9-6 model including an hour’s lunch break. These are intense 40 hours a week which comes to over 2080 hours a year. This sort of a lifestyle needs dedication, motivation and a lot of determination. Eight consecutive hours a day are hell of a lot for a human brain to operate almost non-stop. Research has proven that it is humanly impossible for a human brain to function for any more time than this.

Don't settle for less
I hear of countless workplaces here where staff is expected to work even after their shift ends. Sadly, many employees are not even alarmed by this lifestyle. They are like robots. They are sacrificing their family and social commitments for nothing. They are not even paid overtime. Many of the staff justify it by saying it’s their job requirement or that there is work which they need to complete.

Wednesday, 12 July 2017

Herself Women’s Convention in Collaboration with Facebook

Taking a step. Empowering the women. Making a difference.

On 8th of July 2017, PITB organized this fantastic event which was basically a capacity building program to create strength in entrepreneurship. It took place from 9 am to 7 pm in Arfa Software Technology Park. I have been working in the IT industry for a while now and so was interested in attending this event. It had sessions on the role of women in education, policy, media, business, entrepreneurship and leadership. The program encouraged women to run their business and promote them through Facebook. First time in the history of Pakistan, an initiative joined hands with Facebook to promote women empowerment. Herself worked with Facebook’s initiative #shemeansbusiness to support and encourage women who want to become successful entrepreneurs and highlight their success stories on a global platform.

Thursday, 26 January 2017

14 Ways to Cope With the 9 to 6 Grind

Let's discuss career today. I have been working for about nine years now. From Sales Representative to Marketing Manager; From 6 days (45 hours a week) to work-from-home; From biggest franchisers to private start-ups; From Rs. 20,000 to £2500 a month; Been there, done that. I'm lucky to have worked in a number of industries: Airline, Banking, Retail, Finance, IT and Medicine which has given me a lot of exposure and knowledge. I have worked in different cities like Karachi, Wah, Coventry, Stratford, London, Windsor, Slough, Islamabad and Lahore. 

Wednesday, 4 June 2014

Organizing Chaos – Paperwork & Books

Welcome to the third part of this series. I used to see Papa organizing his paperwork properly. He kept record of all aspects of his life: work, career, family, house, contracts and bills. He maintained his diary and wrote very neatly. He used organization softwares to keep his data sorted and maintained backup of it periodically. Although we had domestic help all our lives, he didn’t let anyone clean his cupboards as he himself liked keeping them in proper shape. He has been my role model in so many ways.

20140608_165815e Book shelf in our study room in Islamabad